FREE UK SHIPPING ON ORDERS OVER £80·EASY 30-DAY RETURNS·NEW SS26 COLLECTION OUT NOW·
FREE UK SHIPPING ON ORDERS OVER £80·EASY 30-DAY RETURNS·NEW SS26 COLLECTION OUT NOW·
DIDUOUK

DIDUO UK

Privacy Policy

Last updated: 2 May 2026

⚠️ This is a starter template. Replace with text reviewed by a UK data-protection lawyer before going live.

1. Who we are

Diduo UK ("we", "us") operates this website. We are an authorised reseller of Diduo and Meizou footwear in the United Kingdom. Contact: diduo.uk@gmail.com.

2. What data we collect

  • Order details (name, address, email, phone, items purchased)
  • Payment data (handled by Stripe; we never see card numbers)
  • Account data (if you create an account: email, password hash)
  • Device & usage data (IP address, browser, pages viewed) — only when you accept analytics cookies

3. How we use it

  • To process your order and deliver products
  • To send order confirmations and shipping updates
  • To respond to enquiries
  • To improve our website (analytics, with consent)
  • To show relevant ads (marketing cookies, with consent)

4. Legal basis

We process data under UK GDPR Article 6: contract (to fulfil orders), legitimate interest (to improve the site), and consent (for analytics, marketing, and newsletters).

5. Who we share with

  • Stripe — payment processing
  • Royal Mail / DPD / Evri — shipping
  • Sanity — product content management
  • Vercel — website hosting
  • Google Analytics — site analytics (with consent)
  • Meta — ad platforms (with consent)

We never sell your data. All processors are contractually bound by GDPR.

6. How long we keep it

Order data: 6 years (HMRC requirement). Marketing data: until you unsubscribe. Account data: until you ask us to delete it.

7. Your rights

Under UK GDPR you have the right to:

  • Access the personal data we hold
  • Correct inaccurate data
  • Ask us to delete your data
  • Object to processing
  • Withdraw consent at any time
  • Lodge a complaint with the ICO (ico.org.uk)

To exercise these rights, email diduo.uk@gmail.com. We respond within 30 days.

8. Cookies

See our Cookie Policy for details on cookies and tracking.

9. Changes to this policy

We may update this policy. Material changes will be highlighted on the homepage. The "last updated" date above shows the current version.