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DIDUOUK

DIDUO UK

Privacy Policy

Last updated: 3 November 2026

1. Who we are

This website, diduo.co.uk, is operated by DIDUO UK LTD ("we", "us"), a company registered in England and Wales under company number 16445635. Registered office: 203 Hednesford Road, Heath Hayes, Cannock, England, WS12 3HN. We sell Diduo and Meizou footwear in the United Kingdom as an authorised reseller.

We are the data controller for the personal data described in this policy. Contact us about anything privacy-related at diduo.uk@gmail.com.

2. What data we collect

  • Order & delivery details (name, delivery address, email, phone number, items purchased)
  • Payment data — handled entirely by Stripe at checkout; we never see or store your card numbers
  • Messages you send us (email enquiries, returns requests)
  • Your cookie consent choices
  • Device & usage data (IP address, browser, pages viewed) — only if you accept analytics cookies
  • Advertising data (how you reached us and what you viewed, via Meta Pixel) — only if you accept marketing cookies
  • Anonymous visit statistics (pages viewed, referring site, device type, country) via Vercel Web Analytics — this uses no cookies and does not identify you or track you across other websites

3. How we use it

  • To process your order, take payment and deliver your products
  • To send order confirmations and shipping updates by email
  • To respond to enquiries and handle returns
  • To understand how the website is used and improve it (Google Analytics — only with your consent)
  • To measure our advertising and show you relevant ads on Meta platforms such as Facebook and Instagram (Meta Pixel — only with your consent)
  • To prevent fraud and comply with our legal obligations

4. Legal basis

We process personal data under UK GDPR Article 6 on the following bases: contract (to fulfil your order), legal obligation (tax and accounting records), legitimate interests (site security, fraud prevention and anonymous cookie-free visit statistics), and consent (analytics and marketing cookies). You can withdraw cookie consent at any time — see section 9.

5. Who we share it with

We never sell your personal data. We share it only with the service providers that make the shop work:

  • Stripe — payment processing at checkout
  • Delivery carriers (e.g. Royal Mail, DPD, Evri) — name, address and phone number, to deliver your order
  • Vercel — website hosting and anonymous, cookie-free visit statistics
  • Sanity — our product catalogue database
  • Resend — sends our order confirmation and shipping emails
  • Google (Google Analytics 4) — website analytics, only with your consent
  • Meta Platforms (Meta Pixel) — advertising measurement and retargeting, only with your consent

6. International transfers

Some of these providers (Stripe, Google, Meta, Vercel) may process data outside the UK, including in the United States. Where that happens, the transfer is protected by a UK adequacy decision (such as the UK–US Data Bridge) or by the UK International Data Transfer Agreement / standard contractual clauses.

7. How long we keep it

  • Order and transaction records: 6 years (UK tax law)
  • Email correspondence: up to 2 years after the matter is closed
  • Analytics and advertising data: held by Google / Meta under their retention settings, and only collected while you consent
  • Your cookie choice: stored in your browser for 12 months

8. Your rights

Under UK GDPR you can ask us for access to, correction of, or deletion of your personal data; ask us to restrict or object to processing; request a portable copy; and withdraw consent at any time. Email diduo.uk@gmail.com and we will respond within one month.

You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

9. Cookies

Analytics and marketing cookies are off by default and only run if you accept them in our cookie banner. For what each cookie does and how to change your choice at any time, see our Cookie Policy.

10. Children

Our website is not intended for children. Orders may only be placed by people aged 18 or over, and we do not knowingly collect children's personal data.

11. Changes

We may update this policy from time to time. The latest version will always be on this page, with the date above. If a change significantly affects how we use your data, we will flag it on the website.